My proposal for the visual brand identity of the communication design class of 2024. This proposal would set the tone for the graphics to be used for exhibits, promotions, and the end-of-year degree show.

This presentation was a result of my explorative ideas and a desire for a less rigid design than previous years with a fun mascot to tie it together.

I took this design into Blender and created the 3D model of the mascot: Creative Spark.

Along with the graphic elements of hand-drawn type digitized into vectors, the graphic guidelines and decorative elements were all collected.